Skoaling

max-vonsydow-1967.jpg

A few weeks ago, Steven Shaw of eGullet invited me, along with Adam Kuban and Deb Perelman, to speak to his food blogging class at the French Culinary Institute. After we answered his student’s questions about traffic and advertising (quick tip: if you want to make money, don’t go into food blogging!), we were ushered into a secret room where we were asked to skoal on camera. “Skoal?” we asked. “Skoal!” they answered and we all looked at each other, wondering if our reputations would ever recover. And then they explained skoaling and we all breathed a sigh of relief.

Continue Reading