Last week, Martha Stewart caused something of an uproar in the blogger community when she said, in an interview with Bloomberg TV: “Who are these bloggers? They’re not editors at Vogue magazine…I mean, there are bloggers writing recipes that aren’t tested, that aren’t necessarily very good, or are copies of everything that really good editors have created and done. So bloggers create kind of a popularity, but they are not the experts.”
She’s since backtracked; a wise move considering that her empire includes an entire network of bloggers with MARTHA STEWART plastered prominently on their pages. At first I was offended by her off-the-cuff remarks, now I’m mostly amused. This was a telling, unguarded moment for Martha and one that reflects the vintage, bespoke bubble she’s living in with her dogs in Connecticut.