The other day at Gelson’s, I was looking for almond grappa to make Franny’s toasted almond gelato (shockingly, I was unsuccessful) and during my search I spied the bottle you see above. Who drinks this stuff? First of all, I think it’s hilarious that it translates to “The Spirit of Paris” and the flavor is “Red Velvet Cake.” How is red velvet cake even remotely in the spirit of Paris? Second of all, as Regina Schrambling recently Tweeted, “red velvet” is not a flavor. It’s a bunch of red food coloring added to a cocoa cake. So what, exactly, do people think they’re drinking when they drink Red Velvet Cake Sparkling liqueur?
Of course, this is part of a larger trend that includes:
If I had to guess, I’d say these liquors are targeted towards teenagers–probably girls–who don’t know much about alcohol and drinking but they know it’s forbidden, and what better gateway from childhood to adulthood than cake-flavored vodka?
As for me, I’ll take my red velvet cake as cake, thank you very much.
[Additional reporting by J.S. Fauquet.]