Certain experiences belong in that well-worn jar on the mantle: “Only In New York.” Take the experience I had the other night before joining Craig for our second anniversary dinner at wd-50 (post to follow). I was in the Lower East Side, walking on Clinton Street (or was it Rivington?) and I noticed a humming noise and a light from a window on my left. I leaned in and saw what you see in the picture above: Asian men in hats making matzoh. Now I’ve been eating matzoh my whole life–mostly on Passover–and I’d always assumed matzoh was made in mysterious Jewish factories with men dressed like Moses singing songs from “Fiddler On The Roof” and shoving stacks and stacks of the dry, unleavened cracker-like rectangles into boxes. But here, right before my eyes, matzoh was being made. I snapped that picture and a few seconds later a man came outside and said: “Would you like to try some?”
“Sure,” I said and he went inside and came back out with a giant fistful of matzoh. Seeing as I was about to eat an enormous dinner, I had to politely refuse all that matzoh and, instead, I took one still-hot-from-the oven piece and bit in.
“Mmmm,” I said.
“Come back for Passover,” said the man. “We’re called _____” and here my brain totally forgets the name. But I bet someone will guess it in the comments because, seriously, how many places are making matzoh late at night near wd-50?
But the matzoh, as far as matzoh goes, was very good matzoh. I ate half of the rectangle and then hid the other half for someone to find–either an over-eager Jewish child or Shlomo the Rat. As I made my way to dinner, I paused and reflected on my experience. “That,” I concluded, after reflecting, “was a serious matzoh moment.”
I think it has to be Streit’s. I think I read an article not too long back about the family that owns the company and the seemingly impending closure of that factory.
Google proves this to be a correct inkling: http://www.streitsmatzos.com/
Thanks for sharing that matzoh moment, its really what it’s all about isn’t it. I really love the photo too.
it was indeed streitz which is indeed closing soon. alas the property value of that huge chunk on the LES was too tempting… sad, especially for those like you and me that had experiences with getting free matzoh right from the oven at odd hours of the night
Serendipity! I love moments like that, when being observant brings you a little adventure that most others might miss.
Haha! It’s just like when the Bar Mitzvah DJs are black and butcher the pronunciation when they call up “bubbe and papa” to say the “chamotzi”.
I really got into your matzoh moment. It reminded me of being a kid and walking into the back of my grandparents bakery in Toronto and being given the first kaiser-roll hot out of the oven. What a treat that was and, yes, those men in the bakery did wear yarmulkes and, no, they didn’t sing songs from Fiddler cuz it was too darn hot :)