Lately, people have been asking me if I’m bored of my website or, more specifically, if it’s become a chore. Let’s face facts: when you’ve been writing about food for more than two years in a blog format, it becomes difficult to surprise yourself. It also becomes difficult to grow your audience beyond whatever audience you’ve achieved. When I started out I was a ball of needy energy: I wanted fame, glory, riches and free stuff. Now that I’ve gotten some of that, the question becomes: what are my blog goals? Where am I headed? How do I not get bored?
I’ll confess, I sometimes get bored with the routine I’ve adopted: take pictures of whatever I cook or eat out, load the pictures on to Flickr and somehow frame them into a narrative that describes–sometimes with a recipe–what it is I consumed. The excitement comes in figuring out new ways to frame the material. The post beneath this, for example, allowed me to feel creative while describing a French pizza with anchovies. Writing a play with a talking anchovy may not be the most professional way to tackle Pissaladiere, but it keeps it fun for me and hopefully for you. The trick is keeping things fresh. And after two years, that can be hard.
The one thing I miss about my blog is the sense of constant reinvention that was present in the early years. I did a Food Network Marathon, I started Carbohydrate Awareness Day, I did profiles of weird fruits I found at Whole Foods. These were the days of my reckless foodblogging youth; I hadn’t yet been absorbed by the larger foodblogging community (or, for that matter, the larger blogging community.) Things were more alive back then. I miss the electricity, man. It’s like we’re in a band that started out in punk clubs and now we’re playing Shea Stadium. We need to go back to our roots.
Ok, ok, I’m exaggerating. I still do weird stuff. I wrote a poem about peanut brittle that had the word “poo” in it and I still make movies and songs when I get the chance. I’m just sharing with you some of the “behind the scenes” thought processes that plague this foodblogger when he isn’t foodblogging. And I wanted to answer the person’s question who asked me if I get bored. Now you know the truth. And the truth stings like a viper. Now on with the routine… a grapfruit granita post… how can I make this interesting? [NOTE: Most likely, when you read this, the grapefruit granita post will appear above this. Keep in mind that this grapefruit granita post was created in reaction to this post so it should be filled with fun and charm. If it isn’t, you have permission to delete my blog from your blogroll.]