Wandering around Williamsburg last week, my nose (or “schnozz,” if you prefer) led me down a street to a place that looked like a warehouse. The warehouse was actually home to Mast Brothers chocolate, one of the most revered chocolate companies in the country. You may recognize their chocolate bars as the ones with wrapping so pretty, you want to wallpaper your house with them. Also their bars are the ones so expensive, you won’t be able to put your children through college if you buy one. Turns out all their chocolate is made right here in this spot where I was standing. Naturally, I went inside.
It’s impossible to write about Williamsburg without using the word “hipster.” I’ll do my best.
On Saturday, I joined my friends Patty and Lauren and their gorgeous new baby Audra for a trip to the land of the bespeckled and heavily tattooed to consume hand-crafted foods along the water. This event, known as Smorgasburg, was something that just started as I left for L.A. last year. It’s got a lot to recommend it: fall weather, beautiful views, and some of the best food you can eat outside of a restaurant in New York.
Last week I decided to take a field trip to Williamsburg.
While working on my book, I did take a weekly sojourn to Park Slope, my old stomping grounds, to grab sushi at Taro and to do work at Gorilla, but I did that because it was comfortable and familiar (and I think Taro has the best, most reasonably priced sushi lunch deal in New York); I also like working at Gorilla, it’s a nice change of pace from my daily West Village routine. But Williamsburg? Williamsburg I know very little about.
It took two trains to meet my friend Cole for lunch in Williamsburg–a D to Grand Street and then a J to Marcy Ave.–and for some, that might be a long way to go for a lunch time meal. Not me: especially when that lunch time meal is comprised of fried chicken and pie.