You should’ve seen the crowd at Shophouse on Hollywood & Vine, where I went to meet Zach Brooks (of Midtown Lunch and Food Is The New Rock fame) for lunch last week. The place was his suggestion because, apparently, he’s addicted to it. It’s a new concept from the folks that brought you Chipotle; whatever it is they did with Mexican food, they’re doing it here with Asian food (I say “Asian” food because it’s a combination of rice, protein, vegetable, and sauce which could describe various Chinese, Japanese, Korean and Thai dishes). Despite some lawsuits going on behind the scenes, it looks like Shophouse is going to be a huge hit. Here’s why.
When word spread that Nate Appleman, a chef anointed by the James Beard Foundation and Food & Wine for his San Francisco restaurant A16 (where I ate in 2007), was working at a Chipotle in Chelsea, the food world was incredulous.
He’d left San Francisco to help open Pulino’s here in N.Y.C. and when that didn’t work out, no one knew what his next move would be. His next move, apparently, was to run a Chipotle in Chelsea.