Chicken Soup to the Rescue (The 2nd Ave. Deli Delivers)


The scene: our living room. Craig is sneezing, coughing, blowing his nose. He’s not happy. He’s feeling unwell. Me? I’m ok, I’ve avoided the cold so far. But I am sympathetic, I am suggesting he buy cold medicine, and then I suggest what my mother and grandmother would undoubtedly suggest if they were in the room too: “Chicken Soup.”

As it happens, Craig is reading New York Magazine and stumbles across an article about the best soups in New York and a big full-page spread about The 2nd Ave. Deli’s chicken soup. For years, I’ve declared that chicken soup my favorite in the city; when it was close to NYU (before it was relocated), I would go there religiously if I ever felt unwell. And this article, called “Deliverence,” was all about how the 2nd Ave. Deli will now deliver a tub of chicken soup to your door in 30 minutes. It would cost $22.95 plus delivery charges, a ridiculous price to pay for any other soup; but this is the 2nd Ave. Deli chicken soup we’re talking about, a cold-killing elixir stronger than any medicine a doctor would prescribe. I lifted the phone, I dialed the numbers, and 30 minutes later…

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The (New) 2nd Ave. Deli


Oh, The 2nd Ave. Deli. Remember how much I loved it? I blogged about the original here, here, and here. It was my favorite New York Deli; more inviting than Katz’s, less touristy than Carnegie. And then it disappeared and became a Chase Manhattan Bank.

When the new one opened up on 3rd Ave. and 33rd Street I was dubious. To state the obvious: who wants to visit The 2nd Ave. Deli on 3rd Ave? Second of all, how can you transfer the magic of a New York institution to a completely different venue? That just doesn’t happen; you can’t relocate The Museum of Natural History, you can’t relocate The 2nd Ave. Deli. I stayed away.

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