Don't ask me how I discovered this. Only accept that I've stumbled upon a mad mad world, a world that involves two notable, frequently linked food items and a highly highly repetitive song. It is a world, I believe, that has not yet been uncovered by a foodblogger. Welcome to the world of milk and cereal.
Here is what I know:
These two guys shot a video of themselves lip synching to G. Love's "Milk and Cereal" while displaying a box of cereal (Apple Cinnamon Cheerios) and a gallon of milk. You can watch it here but be careful: it's flash and it comes on loud. (You should watch it, though, before watching the later ones. The later ones won't make sense otherwise.)
So that video is endearing, the guys have energy. (And one is shirtless.) So what's the fuss? Why is it worth covering on this here highly esteemed food blog? What's the big deal?
Go to YouTube. Type in Milk and Cereal and prepare to be shocked. These two guys have started a cultural phenomenon. Don't believe me? Click below for a Milk and Cereal video barrage...
First, behold the Asian version of Milk and Cereal. It has been viewed 97,502 times:
Then there's the black version. It has been viewed 69,000 times and features Frosted Flakes:
The Indian version has Cheerios and a Lance Armstrong bracelet:
The Asian Girl version features Fruit Loops and Soy Milk (but no shirtlessness):
The young white guy version uses Rice Krispies and a more innovative approach:
The German Version (is it really German? There's beer, aka: German Milk):
The Brazilian version has Brazilian cereal and milk:
Then there's the Japanese Anime version:
And the Claymation version:
And the, ummmm, scary monster from a video game version?
The horror movie version is genuinely scary (I only watched the first three seconds):
And finally, the school bus version:
Should I be praised for my investigative journalism or am I way behind the times? Either way, for those of you who didn't know about it, I hope you enjoyed my pulling back the curtain on a secret world, a world of milk and cereal, milk and cereal, milk and cereal, cereal and milk.
Comments (16)
sorry. way behind on the times. way waaay behind...
Posted by R. | August 25, 2006 4:43 AM
I was expecting the last one to be the amateur gourmet version. Oh Adam, the disappointment!
(By the way I hadn't seen this either but I am a mom with 2 kids under 7 - Have YOU seen High School Musical?)
Posted by meginAB | August 25, 2006 8:42 AM
Thanks for that. Now that song will be stuck in my head all day. Like Megin, I was looking forward to the AG version. I think you and Craig need to represent for the gay community, or maybe you an Michael for the Jews. My favorite was the young white guy version, and school bus one with the guy in the back seat with the gaping mouth. I'm behind them times, too, I guess.
Posted by Amity | August 25, 2006 9:39 AM
I tried to just watch the first few minutes of each, but my twin two year olds thought this was the BEST entertainment, and hit the keyboard to make it play again if I didn't!
They liked the Af-A one best, maybe because that was the one with the most jumping around.
At least now I know how to keep them entertained during the witching hour.
Posted by Patti Robinson | August 25, 2006 1:29 PM
milk and cereal... milk and cereal... milk and cereal... cereal and milk... milk and cereal... milk and cereal... milk and cereal... cereal and milk... milk and cereal... milk and cereal... milk and cereal... cereal and milk... milk and cereal... milk and cereal... milk and cereal... cereal and milk... milk and cereal... milk and cereal... milk and cereal... cereal and milk... cereal and milk... cereal and milk... cereal and milk... ARGGHHGHHHHHHHHHHHHH!!!!
catchy little ditty though isn't it?
Posted by zeep | August 25, 2006 2:29 PM
So, Is that a real song?
I admit it, I'm old and I know nothing anymore!!!!!aaaarrrrghghhhhhhh
Posted by Kevin | August 25, 2006 2:36 PM
dude, ameer here. email me about a job. May not be exactly what you're looking for, but then again it could be.
Posted by Ameer | August 25, 2006 6:32 PM
It will be amazing if I can go about my day without singing milk and cereal to meself.
The orginal one is my favorite.
Thanks for the post
Posted by maryeats | August 25, 2006 7:42 PM
Geepers, I can remember when this first started circulating around the web - I can't believe it's grown into such a big thing!
Posted by Ellie | August 25, 2006 8:37 PM
Omigod! I don't know which is funnier, your post about it or the videos themselves!
Posted by Christine | August 25, 2006 10:42 PM
Hmmm... old hat. Not like you. Feeling okay there?
Posted by Liz | September 4, 2006 10:41 PM
Thank you for the wonderful reviews. I am featured in the Indian Version, and yes I found the Lance Armstrong braclet to be an excellent touch also, hahahaha.
Posted by JPal | January 4, 2007 8:53 AM
It's so interesting:,
Posted by Plozher | May 8, 2008 7:20 AM
It's so interesting:,
Posted by Plozher | May 8, 2008 7:20 AM
In the Asian guy version, I thought the beds looked like the ones in my dorm at UC Berkeley. And lo and behold, those guys ARE from Cal! Oh those Asians...
Posted by Kevin | August 2, 2008 7:28 PM
Just to be factually sound, the original version of this video was done by a group called VTsFinest. Basically a bunch of college kids at Virginia Tech who made crazy videos from their dorm rooms. They even have a Wikipedia entry!!!!! :O Love your site by the way!
Posted by John | September 25, 2008 2:25 PM